{"id":1636,"date":"2023-03-09T05:46:54","date_gmt":"2023-03-09T05:46:54","guid":{"rendered":"https:\/\/www.itechmagazine.com\/?p=1636"},"modified":"2023-03-09T05:46:54","modified_gmt":"2023-03-09T05:46:54","slug":"%d1%80%d0%b5%d0%bd%d1%82%d0%b0%d0%b1%d0%b5%d0%bb%d1%8c%d0%bd%d0%be%d1%81%d1%82%d1%8c-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%bd%d1%82-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b0-%d0%b2","status":"publish","type":"post","link":"https:\/\/www.itechmagazine.com\/ru\/%d1%80%d0%b5%d0%bd%d1%82%d0%b0%d0%b1%d0%b5%d0%bb%d1%8c%d0%bd%d0%be%d1%81%d1%82%d1%8c-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%bd%d1%82-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b0-%d0%b2\/","title":{"rendered":"\u041e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 - \u0432\u0441\u0435, \u0447\u0442\u043e \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c"},"content":{"rendered":"

\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435<\/h2>\n

\u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043c\u043e\u0449\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0430\u0436, \u043d\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0447\u0430\u0441\u0442\u043e \u043f\u044b\u0442\u0430\u044e\u0442\u0441\u044f \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a\u043e\u0439 \u0432\u043e\u0437\u0432\u0440\u0430\u0442 \u043d\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438 (ROI) \u043e\u043d\u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u043e\u0442 \u0441\u0432\u043e\u0438\u0445 \u0443\u0441\u0438\u043b\u0438\u0439. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u0431\u043b\u043e\u0433\u0430 \u043c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u043d\u0430\u0447\u0438\u043d\u0430\u044f \u0441 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f ROI, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432 \u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u0440\u0430\u0441\u0447\u0435\u0442\u0430 ROI, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043f\u044f\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0434\u043b\u044f \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 ROI. \u041e\u0431\u043b\u0430\u0434\u0430\u044f \u044d\u0442\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439, \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0443\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u0432\u0430\u0448\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438 \u0432 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043e\u043a\u0443\u043f\u0430\u044e\u0442\u0441\u044f.<\/p>\n

\u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/h2>\n

\u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043d\u0435\u043e\u0442\u044a\u0435\u043c\u043b\u0435\u043c\u043e\u0439 \u0447\u0430\u0441\u0442\u044c\u044e \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u043f\u0440\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u043c \u043f\u043e\u0434\u0445\u043e\u0434\u0435 \u043c\u043e\u0436\u0435\u0442 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0432\u044b\u0441\u043e\u043a\u0443\u044e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 (ROI). \u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e, \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 - \u043a\u043b\u044e\u0447 \u043a \u0443\u0441\u043f\u0435\u0445\u0443 \u0432 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u044d\u0442\u043e\u043c\u0443 \u0431\u0440\u0435\u043d\u0434\u044b \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0438 \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0443\u043a\u0440\u0435\u043f\u043b\u044f\u0442\u044c \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u0432\u044b\u0448\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0439 \u0434\u043b\u044f \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u043e\u0441\u0442\u044b \u0432 \u0431\u043b\u043e\u0433\u0430\u0445, \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0443, \u0432\u0438\u0434\u0435\u043e, \u043f\u043e\u0434\u043a\u0430\u0441\u0442\u044b \u0438 \u043c\u043d\u043e\u0433\u043e\u0435 \u0434\u0440\u0443\u0433\u043e\u0435. \u041f\u0440\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0445 \u0438 \u0442\u0430\u043a\u0442\u0438\u043a\u0430\u0445 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u043e\u0436\u0435\u0442 \u0441\u0442\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u0438 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u043d\u044b\u043c \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u043c \u043e\u0445\u0432\u0430\u0442\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0448\u0438\u0440\u043e\u043a\u0438\u0439 \u0440\u044b\u043d\u043e\u043a, \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438. \u0427\u0442\u043e\u0431\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0443\u044e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0442\u0449\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e, \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u043e \u043c\u0435\u0440\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438.<\/p>\n

\u0418\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430<\/h2>\n

\u0418\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 (ROI) \u0432 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u043b\u043e\u0436\u043d\u043e\u0439 \u0437\u0430\u0434\u0430\u0447\u0435\u0439 \u0434\u043b\u044f \u043c\u043d\u043e\u0433\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439. \u0422\u0435\u043c \u043d\u0435 \u043c\u0435\u043d\u0435\u0435, \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e \u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c \u0443\u0441\u043f\u0435\u0445 \u0432\u0430\u0448\u0438\u0445 \u0443\u0441\u0438\u043b\u0438\u0439 \u043f\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u0447\u0442\u043e\u0431\u044b \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0435\u0433\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u0441\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0442\u0430\u043a\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043a\u0430\u043a \u043f\u043e\u0441\u0435\u0449\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0441\u0430\u0439\u0442\u0430, \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u044f \u043b\u0438\u0434\u043e\u0432, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f, \u043e\u0445\u0432\u0430\u0442 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u043e\u0441\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043e \u0431\u0440\u0435\u043d\u0434\u0435 \u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u041f\u043e\u043d\u0438\u043c\u0430\u044f, \u043a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0432\u0430\u0448 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0443\u0441\u043f\u0435\u0448\u043d\u044b, \u0438 \u0441\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u043f\u043e\u0434\u0445\u043e\u0434, \u0447\u0442\u043e\u0431\u044b \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c ROI.<\/p>\n

\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430<\/h2>\n

\u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 - \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043b\u044e\u0431\u043e\u0433\u043e \u0440\u0430\u0437\u043c\u0435\u0440\u0430, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430, \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0442\u0440\u0430\u0444\u0438\u043a \u043d\u0430 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442 \u0438 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u0442\u044c \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e. \u041f\u0440\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u043c \u043f\u043e\u0434\u0445\u043e\u0434\u0435 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u043e\u0436\u0435\u0442 \u0441\u0442\u0430\u0442\u044c \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u043c \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u043c \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u043e\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 (ROI). \u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u0446\u0435\u043d\u043d\u044b\u0439 \u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0439 \u0434\u043b\u044f \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043b\u043e\u044f\u043b\u044c\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0431\u0443\u0434\u0435\u0442 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430, \u043e\u0442\u043d\u043e\u0441\u044f\u0449\u0438\u0435\u0441\u044f \u043a \u0432\u0430\u0448\u0435\u043c\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0443, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0431\u0443\u0434\u0435\u0442 \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c, \u0447\u0442\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043d\u0430 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442. \u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0430\u043a\u0436\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u0443\u043a\u0440\u0435\u043f\u043b\u0435\u043d\u0438\u044e \u0434\u043e\u0432\u0435\u0440\u0438\u044f \u0441\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0432\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442\u0435 \u0438\u043c \u043f\u043e\u043b\u0435\u0437\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u0443\u044e \u0441 \u0432\u0430\u0448\u0438\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c. \u041f\u0440\u0438 \u043d\u0430\u043b\u0438\u0447\u0438\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u043e\u0436\u0435\u0442 \u0441\u0442\u0430\u0442\u044c \u043c\u043e\u0449\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0432\u0430\u0448\u0438\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u0446\u0435\u043b\u0435\u0439.<\/p>\n

\u0422\u0440\u0443\u0434\u043d\u043e\u0441\u0442\u0438 \u0440\u0430\u0441\u0447\u0435\u0442\u0430 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430<\/h2>\n

\u0420\u0430\u0441\u0447\u0435\u0442 \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 (ROI) \u0432 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 - \u043e\u0434\u043d\u0430 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u043f\u0440\u043e\u0431\u043b\u0435\u043c, \u0441 \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0441\u0435\u0433\u043e\u0434\u043d\u044f. \u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0443\u0441\u0438\u043b\u0438\u0439 \u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432, \u043d\u043e \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u043e\u0442\u0434\u0430\u0447\u0443 \u043e\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0431\u044b\u0432\u0430\u0435\u0442 \u0441\u043b\u043e\u0436\u043d\u043e \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c. \u0414\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u0443\u0441\u043f\u0435\u0445\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0442\u0430\u043a\u0438\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b, \u043a\u0430\u043a \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c, \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u043e\u0441\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043e \u0431\u0440\u0435\u043d\u0434\u0435, \u043e\u0434\u043d\u0430\u043a\u043e \u044d\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043d\u0435 \u0432\u0441\u0435\u0433\u0434\u0430 \u0434\u0430\u044e\u0442 \u0447\u0435\u0442\u043a\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0442\u043e\u0447\u0435\u043a \u0441\u043e\u043f\u0440\u0438\u043a\u043e\u0441\u043d\u043e\u0432\u0435\u043d\u0438\u044f \u0438 \u043a\u0430\u043d\u0430\u043b\u043e\u0432, \u0447\u0442\u043e \u0437\u0430\u0442\u0440\u0443\u0434\u043d\u044f\u0435\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043f\u0443\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u0427\u0442\u043e\u0431\u044b \u0442\u043e\u0447\u043d\u043e \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c ROI \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0439 \u044d\u0444\u0444\u0435\u043a\u0442 \u043e\u0442 \u0441\u0432\u043e\u0438\u0445 \u0443\u0441\u0438\u043b\u0438\u0439 \u0438 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u0432\u0441\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u0441\u044b\u0433\u0440\u0430\u0442\u044c \u0440\u043e\u043b\u044c \u0432 \u0443\u0441\u043f\u0435\u0445\u0435 \u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/p>\n

5 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0434\u043b\u044f \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 ROI \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430<\/h2>\n

\u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 - \u043c\u043e\u0449\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u0441\u0442\u0440\u0435\u043c\u044f\u0449\u0438\u0445\u0441\u044f \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e \u0432 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0439 \u0431\u043e\u0440\u044c\u0431\u0435 \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c \u043c\u0438\u0440\u0435. \u041e\u0434\u043d\u0430\u043a\u043e \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c \u0435\u0433\u043e \u043e\u0442\u0434\u0430\u0447\u0443 \u043e\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 (ROI) \u0431\u044b\u0432\u0430\u0435\u0442 \u043d\u0435\u043f\u0440\u043e\u0441\u0442\u043e, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0435\u0433\u043e \u0443\u0441\u043f\u0435\u0445 \u0441\u043b\u043e\u0436\u043d\u0435\u0435 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e, \u0447\u0435\u043c \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u043c\u0435\u0442\u043e\u0434\u044b. \u0427\u0442\u043e\u0431\u044b \u0443\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u0443\u0441\u0438\u043b\u0438\u044f \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043e\u043f\u0440\u0430\u0432\u0434\u044b\u0432\u0430\u044e\u0442 \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430, \u0432\u043e\u0442 \u043f\u044f\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0445 \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u043e\u0442\u0434\u0430\u0447\u0438 \u043e\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439:<\/p>\n

1. \u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u0447\u0435\u0442\u043a\u0443\u044e \u0446\u0435\u043b\u044c: \u041f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u043f\u0440\u0438\u0441\u0442\u0443\u043f\u0430\u0442\u044c \u043a \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u043b\u044e\u0431\u044b\u0445 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u0432\u0430\u0436\u043d\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0447\u0435\u0442\u043a\u0443\u044e \u0446\u0435\u043b\u044c. \u042d\u0442\u043e \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0437\u0430\u0434\u0430\u0442\u044c \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438 \u0430\u0434\u0440\u0435\u0441\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0435\u043c\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430.<\/p>\n

2. \u0418\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0432 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b: \u0418\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438 \u0432 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>\n

3. \u0418\u0437\u043c\u0435\u0440\u044f\u0439\u0442\u0435 \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0441: \u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435 \u0438 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 (KPI) - \u044d\u0442\u043e \u043a\u043b\u044e\u0447 \u043a \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044e \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0446\u0435\u043d\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442, \u0430 \u0447\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c.<\/p>\n

4. \u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u043a\u043e\u043d\u0442\u0435\u043d\u0442: \u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0441 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0431\u0443\u0434\u0435\u0442 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u043c, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n

5. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443: \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0443\u0441\u043f\u0435\u0445 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432 \u043f\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0438 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u042d\u0442\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0430 \u0434\u043b\u044f \u0434\u043e\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439.<\/p>\n

\u0420\u0435\u0430\u043b\u0438\u0437\u0443\u044f \u044d\u0442\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c, \u0447\u0442\u043e \u0438\u0445 \u0443\u0441\u0438\u043b\u0438\u044f \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043f\u0440\u0438\u043d\u0435\u0441\u0443\u0442 \u043e\u0449\u0443\u0442\u0438\u043c\u0443\u044e \u043e\u0442\u0434\u0430\u0447\u0443.<\/p>\n

\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>\n

\u0412 \u0437\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043e\u0442\u043c\u0435\u0442\u0438\u0442\u044c, \u0447\u0442\u043e \u043a\u043e\u0433\u0434\u0430 \u0440\u0435\u0447\u044c \u0438\u0434\u0435\u0442 \u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435, \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 ROI \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u043e\u0431\u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u0431\u044e\u0434\u0436\u0435\u0442\u0430. \u0418\u0437\u043c\u0435\u0440\u0438\u0442\u044c ROI \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043d\u0435 \u0432\u0441\u0435\u0433\u0434\u0430 \u043f\u0440\u043e\u0441\u0442\u043e, \u043d\u043e \u044d\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432. \u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043c\u043d\u043e\u0433\u043e\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b: \u043e\u0442 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 \u0434\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0441\u0435\u0449\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0441\u0430\u0439\u0442\u0430 \u0438 \u0447\u0438\u0441\u043b\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u041e\u0434\u043d\u0430\u043a\u043e \u043f\u043e\u0434\u0441\u0447\u0435\u0442 ROI \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043c\u043e\u0436\u0435\u0442 \u043e\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f \u043d\u0435\u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0437\u0430\u0434\u0430\u0447\u0435\u0439. \u041d\u043e \u043f\u0440\u0438 \u043d\u0430\u043b\u0438\u0447\u0438\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u0442\u044c \u044d\u0442\u0438 \u0442\u0440\u0443\u0434\u043d\u043e\u0441\u0442\u0438 \u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c ROI \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430.<\/p>","protected":false},"excerpt":{"rendered":"

Introduction Content marketing can be a powerful tool for driving leads and sales, but businesses often struggle to understand the return on investment (ROI) they are getting from their efforts. In this blog post, we will explore the ROI of Content Marketing, from measuring ROI to identifying the benefits and challenges of calculating ROI, and<\/p>","protected":false},"author":1,"featured_media":1637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1636","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-marketing"],"yoast_head":"\nROI of Content Marketing - Everything you Need to Know - iTech Magazine<\/title>\n<meta name=\"description\" content=\"Introduction Content marketing can be a powerful tool for driving leads and sales, but businesses often struggle to understand the return on investment\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itechmagazine.com\/ru\/\u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c-\u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430-\u0432\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROI of Content Marketing - Everything you Need to Know\" \/>\n<meta property=\"og:description\" content=\"Introduction Content marketing can be a powerful tool for driving leads and sales, but businesses often struggle to understand the return on investment\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.itechmagazine.com\/ru\/\u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c-\u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430-\u0432\/\" \/>\n<meta property=\"og:site_name\" content=\"iTech Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/itechmagzine\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-09T05:46:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.itechmagazine.com\/wp-content\/uploads\/2023\/03\/ROI-of-Content-Marketing-everything-you-need-to-know.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"882\" \/>\n\t<meta property=\"og:image:height\" content=\"564\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sobi Tech\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@itech_magazine\" \/>\n<meta name=\"twitter:site\" content=\"@itech_magazine\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sobi Tech\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/roi-of-content-marketing-everything-you-need-to-know\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/roi-of-content-marketing-everything-you-need-to-know\\\/\"},\"author\":{\"name\":\"Sobi Tech\",\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/#\\\/schema\\\/person\\\/955ab43c1db442e7f4677f9dcc6a0333\"},\"headline\":\"ROI of Content Marketing – Everything you Need to Know\",\"datePublished\":\"2023-03-09T05:46:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/roi-of-content-marketing-everything-you-need-to-know\\\/\"},\"wordCount\":900,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/roi-of-content-marketing-everything-you-need-to-know\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.itechmagazine.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/ROI-of-Content-Marketing-everything-you-need-to-know.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.itechmagazine.com\\\/roi-of-content-marketing-everything-you-need-to-know\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/roi-of-content-marketing-everything-you-need-to-know\\\/\",\"url\":\"https:\\\/\\\/www.itechmagazine.com\\\/roi-of-content-marketing-everything-you-need-to-know\\\/\",\"name\":\"ROI of Content Marketing - Everything you Need to Know - iTech Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/roi-of-content-marketing-everything-you-need-to-know\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/roi-of-content-marketing-everything-you-need-to-know\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.itechmagazine.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/ROI-of-Content-Marketing-everything-you-need-to-know.jpg\",\"datePublished\":\"2023-03-09T05:46:54+00:00\",\"description\":\"Introduction Content marketing can be a powerful tool for driving leads and sales, but businesses often struggle to understand the return on investment\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/roi-of-content-marketing-everything-you-need-to-know\\\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.itechmagazine.com\\\/roi-of-content-marketing-everything-you-need-to-know\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/roi-of-content-marketing-everything-you-need-to-know\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.itechmagazine.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/ROI-of-Content-Marketing-everything-you-need-to-know.jpg\",\"contentUrl\":\"https:\\\/\\\/www.itechmagazine.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/ROI-of-Content-Marketing-everything-you-need-to-know.jpg\",\"width\":882,\"height\":564,\"caption\":\"ROI of Content Marketing - Everything you Need to Know\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/roi-of-content-marketing-everything-you-need-to-know\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.itechmagazine.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ROI of Content Marketing – Everything you Need to Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/#website\",\"url\":\"https:\\\/\\\/www.itechmagazine.com\\\/\",\"name\":\"iTech Magazine\",\"description\":\"Smart Tech Guides for Modern Users\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.itechmagazine.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/#organization\",\"name\":\"itech Magazine\",\"url\":\"https:\\\/\\\/www.itechmagazine.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.itechmagazine.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/cropped-itechmagazine-favicon-1.png\",\"contentUrl\":\"https:\\\/\\\/www.itechmagazine.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/cropped-itechmagazine-favicon-1.png\",\"width\":512,\"height\":512,\"caption\":\"itech Magazine\"},\"image\":{\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/itechmagzine\",\"https:\\\/\\\/x.com\\\/itech_magazine\",\"https:\\\/\\\/mastodon.online\\\/@itechmagazine\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/itechmagazine\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/#\\\/schema\\\/person\\\/955ab43c1db442e7f4677f9dcc6a0333\",\"name\":\"Sobi Tech\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/www.itechmagazine.com\\\/wp-content\\\/litespeed\\\/avatar\\\/7b9aabfc5f226b53de457f30cfea53ed.jpg?ver=1780075264\",\"url\":\"https:\\\/\\\/www.itechmagazine.com\\\/wp-content\\\/litespeed\\\/avatar\\\/7b9aabfc5f226b53de457f30cfea53ed.jpg?ver=1780075264\",\"contentUrl\":\"https:\\\/\\\/www.itechmagazine.com\\\/wp-content\\\/litespeed\\\/avatar\\\/7b9aabfc5f226b53de457f30cfea53ed.jpg?ver=1780075264\",\"caption\":\"Sobi Tech\"},\"description\":\"Sobi is the CEO of iTech Magazine and a Tech & AI writer with over 10 years of experience. He covers the latest in artificial intelligence, emerging technologies, and digital innovation. Sobi holds a Google Digital Marketing & E-Commerce Certificate and his work has been featured across leading tech publications.\",\"sameAs\":[\"https:\\\/\\\/www.itechmagazine.com\"],\"url\":\"https:\\\/\\\/www.itechmagazine.com\\\/ru\\\/author\\\/sobi-tech\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u041e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 - \u0432\u0441\u0435, \u0447\u0442\u043e \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c - iTech Magazine","description":"\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043c\u043e\u0449\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0430\u0436, \u043d\u043e \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u043c \u0447\u0430\u0441\u0442\u043e \u0442\u0440\u0443\u0434\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u044c, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043e\u043a\u0443\u043f\u0430\u044e\u0442\u0441\u044f \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.itechmagazine.com\/ru\/\u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c-\u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430-\u0432\/","og_locale":"ru_RU","og_type":"article","og_title":"ROI of Content Marketing - Everything you Need to Know","og_description":"Introduction Content marketing can be a powerful tool for driving leads and sales, but businesses often struggle to understand the return on investment","og_url":"https:\/\/www.itechmagazine.com\/ru\/\u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c-\u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430-\u0432\/","og_site_name":"iTech Magazine","article_publisher":"https:\/\/www.facebook.com\/itechmagzine","article_published_time":"2023-03-09T05:46:54+00:00","og_image":[{"width":882,"height":564,"url":"https:\/\/www.itechmagazine.com\/wp-content\/uploads\/2023\/03\/ROI-of-Content-Marketing-everything-you-need-to-know.jpg","type":"image\/jpeg"}],"author":"Sobi Tech","twitter_card":"summary_large_image","twitter_creator":"@itech_magazine","twitter_site":"@itech_magazine","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Sobi Tech","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"4 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.itechmagazine.com\/roi-of-content-marketing-everything-you-need-to-know\/#article","isPartOf":{"@id":"https:\/\/www.itechmagazine.com\/roi-of-content-marketing-everything-you-need-to-know\/"},"author":{"name":"Sobi Tech","@id":"https:\/\/www.itechmagazine.com\/#\/schema\/person\/955ab43c1db442e7f4677f9dcc6a0333"},"headline":"ROI of Content Marketing – Everything you Need to Know","datePublished":"2023-03-09T05:46:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.itechmagazine.com\/roi-of-content-marketing-everything-you-need-to-know\/"},"wordCount":900,"commentCount":0,"publisher":{"@id":"https:\/\/www.itechmagazine.com\/#organization"},"image":{"@id":"https:\/\/www.itechmagazine.com\/roi-of-content-marketing-everything-you-need-to-know\/#primaryimage"},"thumbnailUrl":"https:\/\/www.itechmagazine.com\/wp-content\/uploads\/2023\/03\/ROI-of-Content-Marketing-everything-you-need-to-know.jpg","articleSection":["Digital Marketing"],"inLanguage":"ru-RU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.itechmagazine.com\/roi-of-content-marketing-everything-you-need-to-know\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.itechmagazine.com\/roi-of-content-marketing-everything-you-need-to-know\/","url":"https:\/\/www.itechmagazine.com\/roi-of-content-marketing-everything-you-need-to-know\/","name":"\u041e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 - \u0432\u0441\u0435, \u0447\u0442\u043e \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c - iTech Magazine","isPartOf":{"@id":"https:\/\/www.itechmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.itechmagazine.com\/roi-of-content-marketing-everything-you-need-to-know\/#primaryimage"},"image":{"@id":"https:\/\/www.itechmagazine.com\/roi-of-content-marketing-everything-you-need-to-know\/#primaryimage"},"thumbnailUrl":"https:\/\/www.itechmagazine.com\/wp-content\/uploads\/2023\/03\/ROI-of-Content-Marketing-everything-you-need-to-know.jpg","datePublished":"2023-03-09T05:46:54+00:00","description":"\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043c\u043e\u0449\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0430\u0436, \u043d\u043e \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u043c \u0447\u0430\u0441\u0442\u043e \u0442\u0440\u0443\u0434\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u044c, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043e\u043a\u0443\u043f\u0430\u044e\u0442\u0441\u044f \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438.","breadcrumb":{"@id":"https:\/\/www.itechmagazine.com\/roi-of-content-marketing-everything-you-need-to-know\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.itechmagazine.com\/roi-of-content-marketing-everything-you-need-to-know\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.itechmagazine.com\/roi-of-content-marketing-everything-you-need-to-know\/#primaryimage","url":"https:\/\/www.itechmagazine.com\/wp-content\/uploads\/2023\/03\/ROI-of-Content-Marketing-everything-you-need-to-know.jpg","contentUrl":"https:\/\/www.itechmagazine.com\/wp-content\/uploads\/2023\/03\/ROI-of-Content-Marketing-everything-you-need-to-know.jpg","width":882,"height":564,"caption":"ROI of Content Marketing - Everything you Need to Know"},{"@type":"BreadcrumbList","@id":"https:\/\/www.itechmagazine.com\/roi-of-content-marketing-everything-you-need-to-know\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.itechmagazine.com\/"},{"@type":"ListItem","position":2,"name":"ROI of Content Marketing – Everything you Need to Know"}]},{"@type":"WebSite","@id":"https:\/\/www.itechmagazine.com\/#website","url":"https:\/\/www.itechmagazine.com\/","name":"\u0416\u0443\u0440\u043d\u0430\u043b iTech","description":"Smart Tech Guides for Modern Users","publisher":{"@id":"https:\/\/www.itechmagazine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.itechmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/www.itechmagazine.com\/#organization","name":"\u0416\u0443\u0440\u043d\u0430\u043b itech","url":"https:\/\/www.itechmagazine.com\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.itechmagazine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.itechmagazine.com\/wp-content\/uploads\/2023\/03\/cropped-itechmagazine-favicon-1.png","contentUrl":"https:\/\/www.itechmagazine.com\/wp-content\/uploads\/2023\/03\/cropped-itechmagazine-favicon-1.png","width":512,"height":512,"caption":"itech Magazine"},"image":{"@id":"https:\/\/www.itechmagazine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/itechmagzine","https:\/\/x.com\/itech_magazine","https:\/\/mastodon.online\/@itechmagazine","https:\/\/www.linkedin.com\/company\/itechmagazine\/"]},{"@type":"Person","@id":"https:\/\/www.itechmagazine.com\/#\/schema\/person\/955ab43c1db442e7f4677f9dcc6a0333","name":"Sobi Tech","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.itechmagazine.com\/wp-content\/litespeed\/avatar\/7b9aabfc5f226b53de457f30cfea53ed.jpg?ver=1780075264","url":"https:\/\/www.itechmagazine.com\/wp-content\/litespeed\/avatar\/7b9aabfc5f226b53de457f30cfea53ed.jpg?ver=1780075264","contentUrl":"https:\/\/www.itechmagazine.com\/wp-content\/litespeed\/avatar\/7b9aabfc5f226b53de457f30cfea53ed.jpg?ver=1780075264","caption":"Sobi Tech"},"description":"Sobi is the CEO of iTech Magazine and a Tech & AI writer with over 10 years of experience. He covers the latest in artificial intelligence, emerging technologies, and digital innovation. Sobi holds a Google Digital Marketing & E-Commerce Certificate and his work has been featured across leading tech publications.","sameAs":["https:\/\/www.itechmagazine.com"],"url":"https:\/\/www.itechmagazine.com\/ru\/author\/sobi-tech\/"}]}},"_links":{"self":[{"href":"https:\/\/www.itechmagazine.com\/ru\/wp-json\/wp\/v2\/posts\/1636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itechmagazine.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itechmagazine.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itechmagazine.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itechmagazine.com\/ru\/wp-json\/wp\/v2\/comments?post=1636"}],"version-history":[{"count":0,"href":"https:\/\/www.itechmagazine.com\/ru\/wp-json\/wp\/v2\/posts\/1636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.itechmagazine.com\/ru\/wp-json\/wp\/v2\/media\/1637"}],"wp:attachment":[{"href":"https:\/\/www.itechmagazine.com\/ru\/wp-json\/wp\/v2\/media?parent=1636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itechmagazine.com\/ru\/wp-json\/wp\/v2\/categories?post=1636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itechmagazine.com\/ru\/wp-json\/wp\/v2\/tags?post=1636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}